Director of Marketing
A full time position at Wonder Media Network, New York, USA
Essential Job Responsibilities
- Create, execute, and manage a variety of critical strategic plans for podcast marketing, business development, and partnerships for Wonder Media Network
- Work with Chief Marketing Officer to implement strategies across departments and shows in a cohesive and precise way
- Develop partnerships with companies, content creators, media companies, and influencers to amplify WMN content across a diverse range of platforms and industries
- Grow WMN audience across online and audio platforms
- Track data, analyze information and create actionable reports based on this data for WMN and partners
- Create and execute launch strategy for new shows, including packaging, marketing, budgeting, and executing across platforms using data-driven, innovative tactics
- Design and implement technical side of marketing strategies, including interfacing with various hosting platforms, technical companies and vendors, and content partners
- Advise WMN clients and partners on best marketing strategies for shows
- Take action in all associated creative, design, and concept development for podcast marketing, as needed
- Collaborate with communications team on social media implementation, advising on best practices, and ideating on community-building initiatives
- Manage Marketing Associate, Communications & PR Manager, and future marketing hires
Minimum Qualifications and Job Requirements
- Bachelor’s degree, or equivalent experience
- 5+ years of experience working within the digital media or podcasting industry
- Knowledge of best practices in the audio industry across platforms, including descriptions, meta-data, analytics, and content development
- Experience with Apple, Google, Spotify, Stitcher, Simplecast, and other major podcast platforms
- Demonstrated successful ability to pitch products and build partnerships
- Keen understanding of audience acquisition in audio and digital media
- Experience building out and executing online-offline strategies
- Natural entrepreneurial abilities and spirit and ability to thrive in a fast-paced start-up environment
- Invested in sustainable journalism, storytelling, and innovative ways to deliver content to diverse audiences
- Committed to uplifting underrepresented voices in media
- This position is based in New York, NY.
Salary is commensurate with experience.
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