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Manager, Social Media and Audience Development

A full time position at Pushkin Industries, New York NY, United States of America
Posted: October 9, 2019

ABOUT PUSHKIN INDUSTRIES

Pushkin Industries is an audio production company dedicated to creating premium content in a collaborative environment. Our shows include Malcolm Gladwell’s Revisionist History, Michael Lewis’s Against the Rules, Laurie Santos’ The Happiness Lab, and Broken Record, in which hosts Malcolm Gladwell, Rick Rubin, Bruce Headlam, and Justin Richmond interview some of the biggest names in music. We partner with some of the most interesting creative minds in the world to produce podcasts that will inspire curiosity and incite joy. Pushkin is dedicated to pushing the boundaries of the podcasting business, and, like our namesake Alexander Pushkin, endlessly innovating.

ABOUT THE ROLE

The manager, social media and audience development will oversee Pushkin social media channels, working with hosts and producers to create engaging marketing content across all shows. The manager will develop both paid and organic strategies to grow the Pushkin platforms including but not limited to Facebook, Instagram, Twitter, email, and web. The manager will also help grow audience for our shows through partnerships and promotions with distribution partners, influencer campaigns, and media outlets. The ideal candidate will have experience in the podcast space, be able to translate data into effective marketing strategies, and will have a deep well of creativity and energy for a job where multitasking is an extreme sport. This position reports to the CMO.

PRIMARY RESPONSIBILITIES

Ownership of Pushkin social platforms including content development and audience growth strategies with a focus on Facebook, Instagram, and Twitter

Work closely with CMO on both organic and paid growth strategies for social, email, and web platforms

Create social media assets—including videos, show clips, audiograms, and quote graphics—to promote individual shows and Pushkin Industries

Collaborate with show hosts and producers to create marketing assets

Write and execute email campaigns

Help manage our communication with Apple, Spotify, Overcast, Stitcher, and other platform partners

Arrange and coordinate promotional swaps with outside shows and networks, working in conjunction with Ads Producer

Keep abreast of podcast industry news, competitive shows and the general digital content marketplace

SKILLS + QUALIFICATIONS

The ideal candidate will have the following:

5 years of marketing experience, including time spent in the podcast space

Expert level skills across all social media platforms and analytic tools

Proficiency with Mailchimp or other ESP

Proficiency with Photoshop, InDesign, and video editing platforms a plus

Excellent writing skills and the ability to pull the most engaging angles from shows on a diverse range of topics

Superhuman organization skills to stay on top of multiple projects at once

This is a full-time staff position, based in Manhattan. Compensation will comprise a competitive base salary, full benefits (medical, dental, vision), and an annual performance bonus. Pushkin employees receive four weeks of paid vacation, including two weeks every August where the entire company closes so that everyone can truly relax and recharge.

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