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Lemonada Media, Inc

Vice President, Marketing & Growth

Posted 199 weeks ago

A full time position
Fully remote: working with a USA-based team at Lemonada Media, Inc.

Vice President, Marketing & Growth

Lemonada Media is seeking a full-time Vice President, Marketing & Growth to lead our design, social media, and growth strategy work nationally and internationally. The VP will report directly to the Chief Executive Officer and will work closely with the Chief Creative Officer and broader leadership team.

This is a key executive-level position that will lead our brand presence and audience growth goals, including a marketing budget and a team of design, social media and growth experts. Prior experience in podcasting is not required. We are looking for an out-of-the-box marketing and growth expert who is deeply inspired by our mission and the ability of audio to reach millions and change the world.

Roles and Responsibilities

• Build and shape Lemonada’s brand alongside our art director, social media manager and freelance illustrators, videographers, writers, etc., including leading our online presence (social, website, and beyond).

• Collaborate with the CEO and CCO, as well as VP, Operations & Finance and VP, Production to set ambitious and feasible audience growth goals that are data and action driven, and based on best practices as well as innovative, new ideas.

• Serve as a brand ambassador in the audio / media space for Lemonada by developing a network and presence and staying abreast of best practices in the industry to fuel Lemonada’s growth and brand

• Lead a team, while working vigorously across Lemonada and with our partners at Westwood One and more broadly to maximize context and opportunities for brand development and audience growth

• Help Lemonada launch new shows and grow existing shows successfully, including through traditional PR activities in-house and out-of-house, as well as building the brand of individual shows/hosts continuously, even as our network grows exponentially each year Required competencies

● Track record of success managing from strategy through execution on big goals for audience growth

● Exceptional taste and instincts, and an alignment with our particular brand

● Management experience successfully leading teams and working across an organization to create synergies

● Experience managing a design team

● Experience leveraging social and digital media for strategic purposes using both organic and paid opportunities along with special projects

● Exceptional writing abilities

● Willingness to both lead and execute

● A commitment to excellence and a deep belief in diversity and collaboration

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This is an executive-level, full-time position. We offer competitive salaries that are commensurate with experience. We also intend to offer stock options that vest over time as part of a total compensation package associated with this role. Lemonada offers health benefits and three weeks of PTO to all full-time employees.

Desired Start Date: July 1st, somewhat flexible Location: Flexible

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